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Tools & Tips

A smiling man wearing glasses and a headset sits at a desk with a computer, clearly showing he loves his job, while colleagues work and talk in the background of a bright, modern office.

Why It’s Important For Your Employees to Love Their Job

Have you ever heard the phrase “I hate my sales job”? Think about the time you heard this, and how that employee was performing. Chances are, with that attitude, they’re likely not the top seller. Successful salespeople do not often feel that way toward their profession, especially in a commission-based industry. Having said that, you […]

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A person types on a laptop displaying the word REVENUE with a financial graph showing MRR. Nearby are a cup of coffee, glasses, a notepad, a pen, a smartphone, and a colorful report on the desk.

Why Closing Deals Early in the Year is Crucial for Hitting MRR Goals

Having high-quality products, services, and a strong marketing tactic is crucial for running a successful business. But it’s also wise to keep an eye on your financial metrics.  You are what you measure, and your beginning of the year sales set the tone for your monthly recurring revenue.  What is Monthly Recurring Revenue? A monthly

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A yellow lightbulb and scattered bolts surround the word Branding in bold yellow 3D letters on a light blue background, symbolizing ideas, creativity, and the power of a brand archetype in branding.

Why Every Brand Needs an Archetype (and How to Find Yours)

Changing with the times is vital for all companies, but especially for B2B companies. The marketing world is changing every day and businesses that fail to embrace change can easily fall behind. In today’s marketing world people want brands to connect with them on a human level. To do this, and highlight your brand’s personality, you

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