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What is Acquisition Marketing and How Will it Help My Business?

Having worked at the crossroads of Marketing and Sales for over a decade, we know that business owners and stakeholders have one thing in common… the passion for acquiring dedicated consumers who share the same enthusiasm for their product or service as they do! Unfortunately, the dream of new customers chasing us down to buy …

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Access Control: Market Trends

If you sell business (B2B) office equipment, hardware, software, or similar products, now is a better time than ever to consider the profitability of entering the access control market. The demand for access control systems for American businesses of all sizes is climbing rapidly in recent years, as physical and cyber-security threats are on the …

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Business Man

4 Steps to Manage More Leads and Start Selling More

Recently, one of our clients told us that they had to put their lead flow on hold because “they couldn’t manage any more” and we couldn’t help but ask – why? For marketers and salespeople, leads represent a company’s health – they feed revenue and keep the business wheel turning. So to hear our client …

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Steel Tubes

How Tariffs are Impacting the Steel Industry

In light of the recent trade negotiations in U.S., most steel industry professionals have been expressing their concerns about how steep tariffs might impact their businesses. As you may already know, although Trump vowed the industry “protectionism” and making it more competitive, many businesses have been suffering and worry about the near future, trying to assure that revenue is …

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