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Tips to Empower your Business

b2b-buyer-trends

10 Surprising B2B Buyer Trends to Look Out for in 2021

It’s no surprise that B2B buyer behavior is changing rapidly. Since the beginning of the Coronavirus pandemic in 2020, buyers have become more digital than ever before as they spend more time making purchase decisions online. CEO Vinay Bhagat of TrustRadius says, “About a third of buyers are also now spending more time researching products …

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digital-marketplace

Why Using a Digital Marketplace To Sell is the “Next Normal”

It’s no secret that the future of B2B sales is changing. Business-to-business interactions are largely moving to a remote space in 2020, and buyer behavior is shifting accordingly. All of a sudden sales teams are being forced to change the way they engage prospective buyers.  Industry leaders agree that the next big step in terms …

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email-marketing

Why Using a Simple Email Drip Campaign Will Help you Win New Business

Wouldn’t it be amazing to have an extra employee that… Helps you sell and contact leads Saves you hours of work each day Works 24/7 Doesn’t take breaks Does exactly what you ask Always executes perfectly And costs only $20-$200 a month (for most businesses)? Well, you have that resource at your disposal and that …

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selling

Are your prospects REALLY looking for a “local supplier”?

Having been operating in the B2B space for over a decade, we’ve learned a thing or two about buyer behavior. Every so often, one of our suppliers will tell us they’re frustrated with buyer objections to what they have to offer. Maybe it’s “your price is too high” or “your delivery is not quick enough.” …

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virtual-selling

Virtual Selling: 6 Steps for Selling When You Can’t Be There

As you already know, this is an unprecedented, challenging time for businesses of all types and sizes. Sales teams have had to quickly shift to selling remotely and backing away from relying on face-to-face interactions. Reps can no longer shake hands with new clients as they close the deal. Of course, this shift has been …

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