Tools & Tips

As COVID-19 continues to spread throughout our communities, it feels like our personal and professional lives are shifting quickly. In many local areas, it feels as if more and more businesses are having to close their doors as we continue to battle the virus. Local and national authorities continue to update their advisories, rules, and […]

Last week, the World Health Organization announced the novel coronavirus (COVID-19) to be a global pandemic. Since, businesses worldwide have been hit economically and are scrambling to find ways to continue to conduct business. For one, their consumers’ behaviors are drastically changing. Additionally, companies worldwide have to deal with the economic impact on their industry. In

If we were to summarize how to bridge the gap between Sales and Marketing teams at a company, it would be to “eliminate the silo mentality”. This mentality is defined by Business Dictionary as: A mind-set present in some companies when certain departments or sectors do not wish to share information with others in the

When & How to Calculate your ROI with 360Connect’s Revenue Growth Program When starting 360Connect’s Revenue Growth Program, companies are often anxious to calculate the value – or return on investment (R.O.I.) – immediately. We understand, since sales and marketing departments are trained to keep their eye on profit when devoting budgeting dollars to a

Developing a multi-faceted marketing strategy that considers the latest online buying trends and targets a variety of different buyers is crucial in business today. 63% of marketing teams say that their top challenge is generating traffic to their brand. That’s why when planning a marketing strategy, your goal should be to target many different channels