Tools & Tips

If there’s one thing every great marketer needs to know, it’s what the customer journey looks like with your particular product or service. Marketers need to understand the path in which their prospects take when engaging with your brand – from their first interaction to their purchase and beyond. Knowing this will improve your marketing […]

When it comes to generating revenue, everyone in the sales world knows following up with prospects is everything. But the method in which you follow up can make or break you. It’s often easier to get a prospect on the phone for that initial call, than to get them to respond the second time around.

On March 27, Congress passed a $2 trillion bill designed to provide financial aid to millions of American individuals and businesses, who are now struggling due to the impacts of the Coronavirus. The Coronavirus Aid, Relief, and Economic Security (CARES) Act includes $350 billion in aid to small businesses via the Small Business Administration (SBA),

As COVID-19 continues to spread throughout our communities, it feels like our personal and professional lives are shifting quickly. In many local areas, it feels as if more and more businesses are having to close their doors as we continue to battle the virus. Local and national authorities continue to update their advisories, rules, and

Last week, the World Health Organization announced the novel coronavirus (COVID-19) to be a global pandemic. Since, businesses worldwide have been hit economically and are scrambling to find ways to continue to conduct business. For one, their consumers’ behaviors are drastically changing. Additionally, companies worldwide have to deal with the economic impact on their industry. In