You provide great service, you’re a reliable partner, and your pricing is competitive… yet you’re not crushing quarterly goals? If this sounds familiar, you’re not alone. Many VoIP resellers are doing everything right, but still struggling to consistently bring in quality VoIP leads.
Why? Because the playing field isn’t exactly fair.
You’re not just up against other resellers, you’re competing with big-name VoIP providers that dominate search results, flood the market with ads, and have full-time marketing teams behind them. It’s tough to stand out when you’re working with limited time and resources.
Getting VoIP leads isn’t just about having a great offer. It’s about visibility, showing up in the right place, at the right time, with a message that makes buyers stop and listen.
And while the pressure to generate leads is only increasing as the market evolves, the good news is: there is a solution.
In this blog, we’ll discuss the most effective strategies for getting VoIP leads as a reseller. Whether you’re just starting out or trying to get back on track, these tips will help you reach the right prospects, improve your close rate, and grow your business.
Let’s get into it.
Related: 5 Best VoIP Reseller Programs
Why Is Lead Generation Hard for VoIP Resellers?
Before we get into solutions, let’s take a moment to break down some of the reasons why lead generation is so challenging for VoIP resellers.
It’s not that you’re doing anything wrong, it’s that the odds are stacked in a way that makes getting noticed tough. You’re operating in a space where buyers are overwhelmed, competition is fierce, and the digital landscape favors the most corporately established names with the biggest budgets.
Did You Know? The global VoIP services market is projected to grow from $151.21 billion in 2024 to $236.25 billion by 2028, which means more opportunity, but also more competition.
Here are a few common challenges resellers face:
- You’re not a direct provider, so you’re often left out of the conversation when buyers start their search.
- Buyers are overwhelmed with choices and often don’t understand the tech well enough to compare.
- Everyone sounds the same, “great pricing,” and “excellent support”, which makes it hard to differentiate.
- Getting noticed online costs time or money, often both.
So if it feels like your outreach goes nowhere or your marketing isn’t moving the needle, you’re not imagining it. But the good news is, you don’t have to stay stuck.
Let’s get into what actually works.
Top 7 Tips to Get More VoIP Leads as a VoIP Reseller
1. Know Your Target Buyer
One of the biggest mistakes VoIP resellers make is trying to market to everyone. But you’re not a direct provider, you’re a reseller. That means your ideal customer might look a little different, and your value might be in areas national brands overlook.
Start by defining who actually benefits most from your service:
- Are they small businesses with tight budgets?
- Are they in industries that need more personalized support?
- Are they switching from outdated legacy systems?
The more specific you are, the more qualified your leads will be, and the easier it’ll be to connect.
Did You Know? Small and mid-sized businesses are expected to drive significant VoIP market growth, with a projected increase of over 15% by 2025.
2. Build a Strong Online Presence That Clarifies You’re a VoIP Reseller
Most buyers start their search online, but VoIP already confuses people, and being a reseller can add to that confusion.
Make it crystal clear:
- Say upfront that you’re a VoIP reseller and explain what that means.
- Use simple language to explain how your service works.
- Include a clear call to action (like a quote form or consultation link).
- Add trust elements like client testimonials, recognizable tech partners, and FAQs that answer, “Why not just go direct?”
If someone lands on your site and has to guess what you offer, they’ll move on. So, clarity is everything.
3. Leverage a Lead Generation Partner
If you’re looking to connect with buyers faster, partnering with a lead generation platform can be a smart move. These services specialize in sourcing and qualifying leads so you can spend more time closing deals and less time cold calling or building lists from scratch.
Benefits of working with a reputable lead gen service include:
- Verified leads who are actively searching for VoIP solutions
- Reduced time spent on prospecting
- A consistent pipeline of interested buyers
The key is to choose a partner that understands the B2B VoIP space and can connect you with businesses that are a strong match for your service.
4. Tap Into Local SEO
If you’re focused on a regional market, local SEO is one of the best ways to compete with national brands. Buyers often search for phrases like “VoIP providers near me” and prefer local partners they can actually speak to.
Optimize for:
- Location-based keywords
- A strong Google Business Profile
- Local business directories and customer reviews
This can be a powerful, low-cost way to stay visible, especially if you’re targeting service-heavy industries like law, real estate, or medical offices.
5. Use Paid Ads Strategically
Paid ads can be great, but they can also drain your budget fast if you’re not careful. The trick is to go narrow, not broad.
How to do it right:
- Target high-intent keywords like, “business VoIP phone service”
- Geo-target your ads if you serve specific areas
- Match ad copy to custom landing pages for better conversions
Even with a modest budget, this can bring in leads, if you’re precise.
6. Offer a Clear, Memorable Value Proposition
Your buyer has options. So why should they choose a VoIP reseller like you over a provider they’ve heard of?
Maybe it’s:
- Personalized onboarding and customer support
- More flexible pricing options
- Industry-specific experience or bundled services
Whatever it is, say it loud and clear. Don’t just assume buyers understand what makes you different, spell it out.
7. Follow Up Fast (and With Purpose)
Your speed matters. If you take too long to follow up, that lead is already talking to someone else.
Best practices:
- Respond within 5-15 minutes, even if it’s just a quick “Got your message, let’s connect.”
- Use both email and phone when possible.
- Reference what they asked for so your outreach feels personal.
Fast, helpful follow-up positions you as reliable, and that’s exactly what buyers want in a partner.
Related: Tips to Gain VoIP Sales Leads
Final Thoughts on How to Get More VoIP Leads as a VoIP Reseller
Getting more VoIP leads as a reseller doesn’t have to mean more cold calls or guesswork. With the right mix of positioning, strategy, and outreach, you can start connecting with buyers who are ready to talk, and ready to buy.
Focus on your strengths, tighten up your marketing, and don’t be afraid to partner with lead generation services that specialize in getting you in front of qualified prospects.
Get Verified VoIP Leads Daily
At 360Connect, we match VoIP resellers with high-intent buyers actively searching for communication solutions. If you’re ready to spend less time chasing leads and more time closing deals, we’re here to help.