Tools & Tips

What is a nurturing campaign? In sales and marketing, a “nurture campaign” refers to a strategy that engages or “nurtures” a prospect over a longer period of time. The idea is that once a prospect connects with your brand in some way, you can check in with them and see how the buying (or research) […]

The “shopper vs. buyer” challenge for businesses There’s a difference between shoppers vs. buyers. Most of the time, before people decide on what to purchase, they “shop around” to weigh their options. However, some people shop just to enjoy the shopping experience and have no intent to buy. For businesses who get “shopper traffic” regularly

What is a Sales Funnel? The “sales funnel” (sometimes also referred to as a “sales pipeline”) is a key idea in sales and marketing strategy. It helps your business look at its sales processes from a high level, by tracking each prospect’s journey in interacting with your company. Understanding and utilizing the sales funnel efficiently

Consider this scenario. You’re in the middle of a busy day for sales & get a buyer quote request notification. Naturally, you call the buyer as fast as possible. Even though they apparently JUST finished filling out the quote request form, they don’t pick up or return your phone call. You get frustrated and question

Ever been frustrated when calling a lead and, before you even had a chance to provide them with a quote, they bought from someone else instead? Or maybe they say they had already been bombarded by other callers, and therefore weren’t interested in what you have to say? A majority of sales reps (if not all