If we were to summarize how to bridge the gap between Sales and Marketing teams at a company, it would be to “eliminate the silo mentality”. This mentality is defined by Business Dictionary as: A mind-set present in some companies when certain departments or sectors do not wish to share information with others in the […]
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When & How to Calculate your ROI with 360Connect’s Revenue Growth Program When starting 360Connect’s Revenue Growth Program, companies are often anxious to calculate the value – or return on investment (R.O.I.) – immediately. We understand, since sales and marketing departments are trained to keep their eye on profit when devoting budgeting dollars to a
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Developing a multi-faceted marketing strategy that considers the latest online buying trends and targets a variety of different buyers is crucial in business today. 63% of marketing teams say that their top challenge is generating traffic to their brand. That’s why when planning a marketing strategy, your goal should be to target many different channels
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What is a nurturing campaign? In sales and marketing, a “nurture campaign” refers to a strategy that engages or “nurtures” a prospect over a longer period of time. The idea is that once a prospect connects with your brand in some way, you can check in with them and see how the buying (or research)
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The “shopper vs. buyer” challenge for businesses There’s a difference between shoppers vs. buyers. Most of the time, before people decide on what to purchase, they “shop around” to weigh their options. However, some people shop just to enjoy the shopping experience and have no intent to buy. For businesses who get “shopper traffic” regularly
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