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Tired of Wasting Money

Surprising Ways Your Business is Wasting Marketing Expenses

Are you feeling like a fisherman with an empty net, casting it into a sea of uninterested prospects? You bought all the right equipment, and did what you were told works, yet not seeing any results? If so, you’re not alone. 

Traditional marketing can feel like an endless sinkhole of wasted funds and effort, with little to no return on investment. And as the economy faces the potential of a looming recession, being smart with your marketing budget has never been more crucial. In uncertain financial times, it is essential to allocate your resources wisely and ensure that your marketing efforts produce maximum results. By choosing cost-effective marketing strategies, you can maximize the return on your investment while minimizing risk. However, what if your current marketing habits are the problem?

Interested in discovering where your business is wasting money in marketing? We’ve compiled a list of the top surprising ways your business may be wasting marketing expenses. Continue reading to find out how a lead generation company could be the answer to your problem. 

3 Unexpected Ways You’re Wasting Marketing Expenses

Many businesses pour a significant amount of money into marketing expenses, hoping for a return on their investment, only to see little to no results. It’s frustrating and discouraging. But what if we told you that some of the traditional marketing methods you’re using may be costing you more than they’re worth? From Pay-Per-Click (PPC) to Sales Development Representatives (SDRs) to Search Engine Optimization (SEO), there are surprising ways you’re wasting your marketing expenses. Let’s explore how these methods may not be working for your business.

PPC Marketing Expenses

Pay Per Click

Pay-Per-Click (PPC) advertising may seem like a quick solution to generate traffic to your website, but be warned: it can be a slippery slope to a money pit of wasting marketing expenses. Without a clear understanding of your audience and ad copy that converts, your hard-earned cash can quickly disappear in a sea of clicks that don’t convert to customers. To succeed in PPC, you’ll need to invest in research, compelling copywriting, and optimization skills.

  • Small and mid-size companies spend about $15,000-$20,000 per month on PPC campaigns.

Search Engine Optimization

Search Engine Optimization (SEO) can be a great long-term strategy to drive organic traffic to your website, but it takes patience, expertise, and ongoing investment to see real results. It’s not just about stuffing your website with keywords; you’ll need to have a comprehensive understanding of your audience and create content that resonates with them. From link building to technical optimization, many aspects of SEO can seem overwhelming. It may be wise to consider other methods of generating leads if you are not ready to invest time, effort, and resources into this strategy.

  • Typically, quality SEO costs over $3,000 per month.
SDR Marketing Expenses

Sales Development Representatives

Hiring Sales Development Representatives (SDRs) can seem like a no-brainer when it comes to increasing your sales team’s capacity. However, unless you have extensive experience managing a sales team, this option can become costly quickly and waste marketing expenses. Between hiring and training expenses, you’ll need to ensure your team is well-equipped to engage with your target audience and close deals effectively. Without a proper understanding of your sales process and an effective management system in place. You may find yourself with little to no return on your investment.

  • The average salary of a sales development representative in the United States is $50,344

In conclusion, you should regularly evaluate your marketing strategy to identify and eliminate any wasteful expenses. Instead of pouring money into traditional marketing methods that may not work, consider alternative solutions like lead generation.  

Wasting Marketing Expenses
Sources: Glassdoor, Lunio, Siege Media, Noble Desktop, Nutshell

The Benefits of Working with a Lead Generation Company to Prevent Wasting Marketing Expenses

In the competitive world of business, generating high-quality leads can be a challenging and time-consuming process. That’s where a lead generation company can come in handy. A lead generation company can help you identify and qualify potential customers who are most likely to convert into paying customers, while you focus on running your business. 

Take a look at some of the benefits below.

High-Quality Leads

A lead generation company specializes in identifying and qualifying leads most likely to convert into paying customers. By partnering with a lead generation company, you can expect to receive a steady flow of high-quality leads that meet your specific criteria and align with your business objectives.


Generating leads through traditional marketing methods can be costly and time-consuming. Working with a lead generation company is a cost-effective solution that allows you to focus on what you do best. While they handle the lead generation process. Save time, money, and resources, which you can invest in other areas of your business.

Expertise and Experience

Lead generation companies have a team of experts with experience in identifying and nurturing leads. They have access to cutting-edge tools and technology that can enhance the lead generation process and deliver better results. By partnering with a lead generation company, you can leverage their expertise and experience to achieve your marketing goals.

Customized Solutions

Lead generation companies offer customized solutions tailored to your specific business needs. They can work with you to create a lead-generation strategy that aligns with your objectives, target audience, and budget. Whether you need help with inbound or outbound lead generation, a lead generation company can provide a solution that works for you.

Overall, a lead generation company offers invaluable benefits that your company can thrive from. Have you been burned by a lead generation company and are hesitant to go down that path again? It may be tempting to give up on lead generation companies. However, you would be giving up on a valuable asset that could help expand your customer base and boost ROI. 

Tired of Wasting Money on Traditional Marketing Expenses?

Don’t waste any more time or money on ineffective marketing.  Transform your business by joining 360Connect, a premier lead generation company that delivers high-quality leads. At 360Connect, we make marketing easy and effective without the added cost of ineffective marketing or hiring and training a new employee. Our lead generation services are proven to deliver results, and our team of experts will take the marketing burden off your shoulders.

With a decade of expertise in the industry, 360Connect can aid you in growing your business and boosting your revenue. Don’t wait, sign up now!

Want to grow your business?
Click the button, answer a few questions, and we'll contact you.
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