Supplier Blog

If we were to summarize how to bridge the gap between Sales and Marketing teams at a company, it would be to “eliminate the silo mentality”. This mentality is defined by Business Dictionary as: A mind-set present in some companies when certain departments or sectors do not wish to share information with others in the

When & How to Calculate your ROI with 360Connect’s Revenue Growth Program When starting 360Connect’s Revenue Growth Program, companies are often anxious to calculate the value – or return on investment (R.O.I.) – immediately. We understand, since sales and marketing departments are trained to keep their eye on profit when devoting budgeting dollars to a

Developing a multi-faceted marketing strategy that considers the latest online buying trends and targets a variety of different buyers is crucial in business today. 63% of marketing teams say that their top challenge is generating traffic to their brand. That’s why when planning a marketing strategy, your goal should be to target many different channels

What is a nurturing campaign? In sales and marketing, a “nurture campaign” refers to a strategy that engages or “nurtures” a prospect over a longer period of time. The idea is that once a prospect connects with your brand in some way, you can check in with them and see how the buying (or research)