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Coronavirus-B2B

Coronavirus Impacts on B2B Businesses

Last week, the World Health Organization announced the novel coronavirus (COVID-19) to be a global pandemic. Since, businesses worldwide have been hit economically and are scrambling to find ways to continue to conduct business. For one, their consumers’ behaviors are drastically changing. Additionally, companies worldwide have to deal with the economic impact on their industry. In

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ROI

The Complete R.O.I. Guide to 360Connect’s Revenue Growth Program

When & How to Calculate your ROI with 360Connect’s Revenue Growth Program When starting 360Connect’s Revenue Growth Program, companies are often anxious to calculate the value – or return on investment (R.O.I.) – immediately. We understand, since sales and marketing departments are trained to keep their eye on profit when devoting budgeting dollars to a

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Why to Invest in Non-Branded Marketing

Developing a multi-faceted marketing strategy that considers the latest online buying trends and targets a variety of different buyers is crucial in business today. 63% of marketing teams say that their top challenge is generating traffic to their brand. That’s why when planning a marketing strategy, your goal should be to target many different channels

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