Supplier Blog

Generating B2B leads isn’t easy—if it were, every supplier would have an overflowing sales pipeline and a stress-free quarter. But the reality? Many suppliers find themselves scrambling for leads and relying on outdated tactics that no longer work. You might be investing in cold calls that go unanswered, sending emails that end up in spam […]

Lead generation isn’t what it used to be. Gone are the days of endless cold calls, hoping that one or two prospects actually pick up. We’re in a digital-first world, and AI is reshaping how businesses attract, nurture, and convert leads. And let’s be honest—if you’re not using AI yet, you’re already behind. But don’t

A successful sale starts with effective lead follow-up. When it comes to the sales process, many summarize it as a straightforward cycle: contact, qualify, nurture, and close. While that’s an easy way to think about it, experienced salespeople know there’s much more beneath the surface. One often overlooked but critical aspect is lead follow-up. While

Trade shows provide an excellent opportunity for B2B suppliers to network, showcase their products, and learn about the latest industry trends. To help you plan ahead, we’ve compiled a list of some of the key B2B trade shows happening in 2025/2026. Please refer to the official tradeshow website for updates as event dates may change.

You’ve built the relationship, they’ve shown genuine interest, all that’s left to do is close the deal. You can see the finish line (and commission) already! However, slow your roll, because as you are aware or as any salesperson can tell you, mastering how to close a sales deal is no easy feat. Closing a