Overview:

This guide is meant to help you create follow-up sales emails with our tried-and-true, winning templates. Our templates use a “drip” campaign format. This means that they are designed to be sent in a series of 3, approximately 3 business days apart:

• Email #1 is to be sent after your initial phone call to the lead, whether they respond or not.
• Email #2 is to be sent three business days later.
• Email #3 is to be sent three business days after #2.

This guide includes two “drip” templates:

• TEMPLATE 1 should be used if the prospect answers during the initial phone call, but no “clear next step” is determined.
• TEMPLATE 2 should be used if the prospect does not answer your initial call.

We recommend using 3-part drip campaigns because they’re a powerful method known to instantly increase sales results. For instance, when 360Connect led a test using a 3-part drip campaign follow-up system – like the ones in this guide – we saw a 3x increase in sales.

These templates are designed to allow you to conveniently plug in your company’s specific information, and easily prepare the email to send!

TEMPLATE 1

The prospect answers your initial call, but no “clear next steps” are determined.

Email #1

Send time: Immediately after the phone call

Subject Line: Next steps on [prospect’s business goal/need]

Hi [first name of lead],

Thank you for jumping on a call with me today! I appreciated the opportunity to learn more about your company and search for [your product/service]. After reviewing your business’s particular needs again, I think [your company] will be a great fit.

Do you have time [day of the week] at [exact time] for a quick 15 min. follow-up? I have a few ideas to bounce off you that I think will help you and your team.

Looking forward to speaking!

[Your signature]

Email #2

Send time: 3 days after Email #1, if no follow-up call is set-up.

Subject Line: Touching base on [prospect’s business goal/need]

Hi [first name of lead],

I reached out on [day of week that Email #1 was sent] to follow-up on our call about [prospect’s business goal/need]. I understand you must be very busy, but have you given our conversation any additional thought?

To help provide value for you and your team, I have attached some additional information about [your company] that I think aligns well with your business needs.

Do you have any time this week to chat about this – say, [day] at [time]? Let me know what you think.

Thanks again for your time,

[Your signature]

*NOTE* If you have a sales/marketing asset, such as testimonials, a company description, or something else, attach it to Email #2. Otherwise, you can instead list 3 bullet points (no more) on how your company can help.

Email #3

Send time: 3 days after Email #2, if no follow-up call is set-up

Subject Line: [First name of lead], still need [your product/service]?

Hi [first name of lead],

I’ve reached out a couple of times to follow-up on our phone call on [day of initial call]. Do you and your team still need [your product/service]?

Feel free to look over [informational asset added in email #2] and let me know if you have any questions.

If now isn’t the best time, I understand.  If it’s more convenient for you, let’s set up a time within the next two weeks to talk about your company’s needs. Would it be better to set up some time on [date 1-2 weeks from now]?

[Your signature]

TEMPLATE 2

The prospect does not answer your initial call

Email #1

Send time: Immediately after you place initial call

Subject Line: Following up on your request for [your product/service]

Hi [first name of lead],

This is [your name], [job position] at [your company]. I understand that your company is looking for [your product/service]. Is that right?

I’m confident we can help. First, I’d love to learn more about your company, as well as your team’s business needs. Do you have time to jump on a quick 10 min. call this week – say, on [day] at [time]?

Looking forward to chatting with you!

[Your signature]

Email #2

Send time: 3 days after Email #1, if no follow-up call is set-up.

Subject Line: [First name of lead], touching base on your request

Hi [first name of lead],

I reached out on [day of week that Email #1 was sent] to follow-up on your recent request for [your product/service].

I understand you must be very busy, so I have attached some additional information about [your company] for you to review with your team on your own time. I think this will align well with your business needs.

Do you have any time this week to chat about this – say, [day] at [time]? Let me know what you think.

Thanks again for your time,

[Your signature]

*NOTE* If you have a marketing asset, such as testimonials, a company description, or something else, attach it to Email #2. Otherwise, you can always list 3 bullet points (no more) on how your company can help.

Email #3

Send time: 3 days after Email #2, if no follow-up call is set-up

Subject Line: [First name of lead], still need [your product/service]?

Hi [first name of lead],

I’ve reached out a couple of times to follow-up on your need for [your product/service]. Are you and your team still looking?

Feel free to look over [informational asset added in Email #2] and let me know if you have any questions.

If now isn’t the best time, I understand. If it’s more convenient for you, I’d love to set up some time within the next two weeks to talk more about your company’s needs. Would it be better to set up some time on [date 1-2 weeks from now]?

[Your signature]

Remember, using drip campaigns for your follow-up sales emails is a reliable method for boosting the quality of your sales conversations, improving close rates, and earning more revenue!