What is Web Site Promotion?

web site promotion n. - act of increasing web site traffic from search engines, links, banner ads, press releases and more.

Web Site Promotion entails search engine submissions, strategic links, strategic copywriting, banner ads, opt-in email, client retention marketing, affiliate programs, press releases, sponsorships, strategic domain purchasing and much more.

 

Market Research and Planning

Promotion begins at the planning stage. What will the web site offer? Who are your competitors? What type of customer will use the product or service? What keywords will they type in to find your web site. These factors will need to be assessed when hunting for a domain name, creating the initial marketing plan and building the web site.

Designing Your Web Site

Once you have a basic theme for your web site, find a notable web design company to translate your thoughts into reality.

When designing your web site, there are specific design features you may want to steer clear of. For example, frames can make for a nice navigatable design, but if it is more important to rank well in the search engines consider not using them. Click here for more web design issues.

Search Engine Submissions

Proper search engine submission takes individual attention and actual code enhancements. Click here for more.



Strategic Link Development

Strategic links build traffic to your web site by creating a sense of community and establishing your business as an authority or reference point for information on your industry. When researching other web sites for possible link requests, consider the benefits and consequences of offering reciprocal links.

Online Advertising

Develop a strategic plan for advertising your web site. Consider different methods based on your target market. Click here for common examples.

Client Retention

Building brand awareness and fostering relationships with your online clientele will encourage return visits and repeat business. Techniques range from newsletters to thank you notes. Click here for helpful hints to increase your client retention.