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Proper search engine submission should include the top search engines and directories, plus a handful of industry specific search engines. The industry specific engines can be researched with strategic link research.
Each search engine has their own submission criteria. Violation of these submission rules will diminish ranking effectiveness and in extreme cases be considered spam. An easy submission and search list can be found at www.searchenginegarage.com.
The basic guidelines are to maintain a direct description less than 200 characters in length with a non-sales tone, a brief title favorably less than 5 words and repetitive keyword limit of 3 times. When repeating keywords in this section use different phrase combinations.
Indexing time varies from engine to engine. Some take as little as a couple hours others take months. Here is a brief comparison chart of the indexing period.
Average Indexing Time:
AltaVista 1 day InfoSeek/Go 4 days
Excite 2 weeks Lycos 3 weeks
HotBot/Inktomi 2 weeks WebCrawler 2 weeks
Robots, Spiders, Crawlers, Worms, Ants and Agents are all referred to as the software that visits suggested pages and returns the appropriate information to be indexed by the search engine.
Submitting to Yahoo and other directories is somewhat of a different process. The best technique is to prepare a short description of less than 150 characters, a brief title that should reflect the company name or the main title on the home page, and a list of the best 6 keywords. Once loaded with this information search for your best keyword and submit to that category.
If at first you don't succeed, try again. Yahoo prefers resubmits no earlier than 4 weeks after the first submission. If no luck after the second submission, wait another 4 weeks and send a polite email with your information to url-support@yahoo-inc.com. After following these steps, you may then try leaving a voice mail request for review at Yahoo support center 408-731-3333. If no results, repeat this process from the beginning and remember to wait at least 4 weeks between requests.