Frames:
Some major search engines have difficulty spidering through framed sites because they are actually a composite of multiple pages. If you are stuck on frames, make use of the "no frames" section and include text links within it.

Java:
While Java can make wonderful effects, it is important to note that some spiders start allocating keyword weight and relevancy to the first information below the body tag. If Java appears here, it can lower the relevancy and importance of your keywords. Try running Meta Medic to see a search engine simulation. While some engines do not read Meta tags, most give additional weight to top copy.

Design & Copy:
Some important directories such as Yahoo and Open Directory, will review your site by hand. If they feel the site doesn't meet their standards, you site will not be added.

A good web design company will have a clear understanding of how these factors affect web sites. They will be able to create a clean look that appropriately identifies your image. They should also have knowledgeable online marketers on staff to assist with the design process.

An online marketer will tag the newly designed pages for higher indexing and offer suggestions on how to improve copy from a search engine point of view. However online marketers generally do not write copy for a web site. They are more concerned with improving existing copy.

Consider hiring a professional "web site copywriter" to create the text for your site. There are important differences between web site copy and traditional brochure copy. The average web site visitor only reads 16% of the copy. So, web copy needs to quickly pinpoint the message. The text should be informative to the visitor and address the questions they are looking for.